6 May 2008
Endemol and Talpa Content today announced a new deal that will see the two companies starting up joint ventures in key territories around the world.
The move follows the worldwide distribution deal announced in October 2007, under which Endemol handles international sales for Talpa's portfolio of programmes and formats.
Endemol and Talpa will now set up 50-50 owned joint ventures in six countries - The USA, the UK, France, Spain, Italy and Germany. These will be dedicated to selling, producing and commercially exploiting TV formats developed by Talpa. Further joint ventures in other countries will also be explored. Endemol will continue to distribute Talpa's portfolio on a global basis.
Talpa's catalogue currently includes hits such as reality blockbuster The Golden Cage, drama series Viper's Nest, game show Divided and entertainment shows M/F and I Love My Country. The Talpa-formats were also presented at the MIPTV in Cannes. Having proven hugely popular in the Netherlands these formats are now enjoying international success. Productions for the successful formats are, and will be set up in a number of countries.