News

17 March 2010

ENDEMOL APPOINTS GLOBAL HEAD OF MARKETING

Endemol, a world leader in entertainment programming, today announced the appointment of Steve Copestake as Global Head of Marketing.

Copestake joins Endemol from Disney-ABC-ESPN Television where he was Senior Vice President, International Marketing. During his seven years at Disney he has led the marketing and research operation for the company's TV distribution business, representing their most successful global brands including 'Lost', 'Desperate Housewives' and 'Grey's Anatomy'.

Copestake also played a central role in the International roll-out of Disney Channel's live action franchises including worldwide hits such as 'High School Musical' and 'Hannah Montana'.

During his 25 year career he has also been Head of Marketing Communications at BSkyB and a Board Director at leading European marketing agency, The Added Value Company.

As Global Head of Marketing at Endemol Group, Steve will manage all Endemol's marketing activities, focusing on global entertainment formats and also working closely with Endemol Worldwide Distribution on finished programming.  His remit will include providing comprehensive post sales marketing support for Endemol's clients around the world.

He will also be responsible for Endemol's corporate branding as well as the Group's internal and business to consumer online presence.

Steve takes up his new role on 29th March and will report to Endemol's Chief Commercial Officer Tom Toumazis.  He will also work closely with Endemol Worldwide Distribution's CEO Cathy Payne.

Tom Toumazis comments: "Steve's outstanding track record in brand communication and strategic marketing has seen him play a key role in the development and continued success of some of the world's biggest TV franchises.  He is the ideal candidate to lead the marketing of Endemol's global brands whilst offering a first rate post sales service to our partners around the world.   I am delighted that he is joining us."

Steve Copesake adds: "Endemol has one of the most extensive, diverse and rapidly expanding entertainment portfolios in the world. It is currently undergoing remarkable growth in areas such as scripted programming and sport whilst continuing to generate blockbuster formats. This makes the marketing role all the more challenging and exciting and I'm very much looking forward to working with Endemol's world class distribution teams and the clients they represent."