News

5 November 2009

ENDEMOL BRAZIL, VOLKSWAGEN AND BANDEIRANTES TV CREATE NEW BRANDED SERIES

Endemol, a world leader in entertainment programming today announced an original branded entertainment deal for its Brazilian operation.

Leading global brand Volkswagen will sponsor new live daytime series Zero Bala, in a deal brokered by Endemol Brazil and promotional agent Bullet, together with TV Bandeirantes.

Zero Bala will be hosted by Brazilian fashion model and presenter Daniella Cicarelli alongside well known TV broadcaster Otavio Mesquita.

Each live show sees participants competing in a studio to win a brand new Volkswagen. The show begins with a huge line up of old cars and five team members in each vehicle. Each team must correctly answer questions to secure a place in the studio where they will have a chance to win the coveted prize.

The programme's logo and set will seamlessly incorporate the look and feel of the Volkswagen brand. Casting for the series will take place through Volkswagen dealerships.

Endemol Brazil, TV Bandeirantes and Volkswagen are all involved in the production, with support from Volkswagen's advertising and promotional agencies, Almap BBDO and Bullet.

Daniela Busoli, Managing Director of Endemol Brazil comments; "Thanks to the support and artistic approval of TV Bandeirantes, Endemol Brazil is able to establish a partnership with one of the world's biggest brands.  The show's format is a great way for Volkswagen to deliver its brand message to the TV audience and most importantly, it's a fun, entertaining series that audiences here will love."

Flavio Padovan, Marketing and Sales Vice President for Volkswagen Brazil adds; "Zero Bala is an innovative, modern show which reflects key elements of the VW brand. This is a series the whole family can enjoy and we're confident it will be a big success on Brazilian television."

Helio Vargas, Artistic and Programming Director at TV Bandeirantes adds; "Zero Bala is a fantastic concept and we're expecting it to increase our audience as viewers engage with the Volkswagen brand. Endemol have great experience and expertise in delivering entertaining formats and we're thrilled to be working with them."

"For a promotional agency like Bullet the key to the success of any project is engaging consumers and being talked about and joining forces with Endemol allows us to do that in a whole new way.  Zero Bala presents the perfect opportunity for Volkswagen to build its profile across multiple platforms and we believe it's going to create a big buzz in Brazil." says Fernando Figueiredo, CEO of Bullet Brazil.

Endemol Brazil launched in February this year. Its productions to date include a hit prime time run of 1 vs. 100 for SBT.