News

14 January 2008

ENDEMOL UNVEILS FORMAT SLATE FOR NATPE

Endemol International today revealed a new line up of formats that will be showcased for the first time at Natpe 2008.

The One and Only is a brand new new talent show from Endemol UK in which the public votes for the ultimate tribute act. A first series launched this January on BBC ONE in the UK, winning its primetime slot with a sizeable 7 million viewers.

Also new to the international market is Ultimate Mind Quiz, an innovative family game show that challenges mental dexterity with visual questions. The format made its debut on France's TF1 in October 2007 and became an instant hit, delivering audiences of 6.2 million viewers and a 43% share.

For Love or Money is an exciting game show that revolves around two of our most treasured possessions: love and money. Three couples answer 12 questions and if truthful, get a shot at some tasty cash and even a brand new car.

Three more formats, which made their market debut in 2007, will be available as part of Endemol's Natpe portfolio for the first time this year.

The Kids Are All Right is the prime time entertainment show created by Endemol UK, which sees a team of adults take on child prodigies in a bid to win a cash prize. A first series is set to launch in a primetime slot on BBC ONE in the UK this March and a line up of international deals are due to be announced soon following the format's launch at Mipcom 2007.

Talpa Media formats Let's go Shopping and M/F will also be making their Natpe debut following Endemol's global distribution deal with Talpa, announced at Mipcom 2007.

Other Endemol highlights for this year's market include established game show hits, Set for Life, Show Me The Money, The Last Passenger and The Fever as well as sports reality format The Games.

Ana Langenberg Senior licensing Manager at Endemol International comments: "We're taking a great mix of entertainment, talent, reality and game shows to Natpe this year. It's an extremely strong line up and we're looking forward to a busy market."