News

29 January 2010

ENDEMOL WORLDWIDE DISTRIBUTION BUILDS PRESENCE ACROSS THE AMERICAS WITH NEW US OFFICE AND SENIOR APPOINTMENTS

Matt Creasey, former Director of Sales, Distribution at Endemol International takes up new position

Matt Creasey, formerly Director of Sales at Endemol International has taken the new post of Executive Director Americas, Asia, Australia/New Zealand.

Matt moves from London to Los Angeles and will oversee EWD's growth strategy in the USA and Latin America, with overall responsibility for EWD's distribution activities across both regions.  The role will also see him manage EWD's Sales Directors for Australia, New Zealand, Asia and the Americas.  He takes up the new post with immediate effect and reports to Cathy Payne, CEO of Endemol Worldwide Distribution.

Matt Creasey is a leading sales executive with over 14 years experience spanning a wide range of territories and genres. He joined Endemol in 2006 as Director of Sales, Distribution to launch a new distribution arm at Endemol International and rapidly established a department that delivered eight figure annual gross sales to the group.  Prior to joining Endemol he was Head of Sales at Celador International.

Reporting to Matt and also based in Los Angeles will be Rolando Figueroa who joins EWD as Sales Director, Latin America/Spanish Speaking USA.  Rolando is a highly experienced marketing and sales executive with over 15 years experience working in the Latin American and Spanish speaking television markets.

In his new role at Endemol he will be responsible for rights exploitation throughout Latin America and Spanish speaking USA, further growing EWD's activities in these markets.

Prior to joining Endemol Rolando was Vice President, Sales International, Carsey-Werner Distribution, where he was responsible for sales of both finished product and formats in Mexico, Central, South America and Caribbean basin.  He was also formerly a Director of Sales at MGM Networks Latin America.

Rolando takes up the new post at EWD on 1^st February.

Cathy Payne, CEO of Endemol Worldwide Distribution comments: "These two appointments significantly expand EWD's operations and reach by establishing a dedicated office to service the USA, Canada and Latin America.  Matt has played a central role in building Endemol's distribution operation from scratch prior to the acquisition of Southern Star and Rolando has exceptional experience in the Latin American and Spanish speaking US markets.  We couldn't ask for stronger candidates to drive our expansion across these regions while delivering a first class service to our clients."