News

1 July 2009

MANCHESTER CITY FC AND ENDEMOL SPORT ENTER CROSS-MEDIA PARTNERSHIP

Endemol's recently launched sports business to help build Manchester City's worldwide presence and fan base.

Multi-year deal will include production of "Match Day" coverage, international programming blocks, sports entertainment programming and online content

Endemol Sport, the recently launched sports business within global production company Endemol, and Manchester City Football Club today announced a worldwide cross media partnership.

Endemol Sport will closely collaborate with Manchester City in developing both the media strategy and the entire media content output for the Club in both domestic and international markets.

Endemol Sport and Manchester City will create a "Media Hub", based at the Stadium, which will be integrated into the Club's Marketing and Communications teams.

Output will include production of "Match Day" coverage and entertainment, international programming and content blocks, online video, press conferences, sports entertainment programming, the creation and publication of newsletters and magazines, as well as international syndication and localization in priority markets.

Endemol Sport will also work closely with leading digital creative agency Poke, which has designed and developed a pioneering online global platform for Manchester City fans that will be available initially in Arabic at www.manchestercityfc.ae and in English at www.mcfc.co.uk.

Manchester City's Brand and Marketing Officer David Pullan said: "We're delighted to be working with Endemol Sport at this important time in Manchester City's development and growth. They bring a creative and innovative approach and their presence in international markets and leadership in digital and social media places them in a strong position to help build the City brand and fan base worldwide."

Endemol Sport's Managing Director Gregg Oldfield added: "Manchester City is one of the most exciting clubs in the Premier League today. They have great global ambition and potential and we both share the same vision in building a modern day multi-media experience for City fans worldwide. We are enormously looking forward to working with them."

Endemol Sport is the new global, multi-media sports business within Endemol that launched at the beginning of 2009. The division is committed to the development, production and delivery of the entire range of sports output, from channel management and dynamic event coverage to high quality programming and short form digital content.