17 January 2008
Drillich was formerly Chairman and CEO of Dutch public broadcaster BNN, which he co-founded. Before that he was Managing Director and Creative Director of Endemol Mexico.
In his new role he will report to Chairman of Endemol North America David Goldberg and will be based at Endemol USA Latino's offices in Miami Florida. He will also have responsibility for Endemol's operations in Mexico.
He comments: "Endemol USA is an undisputed leader in the English speaking TV market. I firmly believe we can achieve a similar position in the rapidly growing US Hispanic market, building on the success Endemol already has had there. I'm also very much looking forward to returning to the Mexican TV market and taking responsibility for Endemol's operations in Mexico."
David Goldberg adds: "We're delighted to have Laurens on board. He brings with him a wealth of experience in Spanish speaking markets and will be a great asset to the team."