News

7 May 2008

ENDEMOL TO LAUNCH NEW TELENOVELA AT LA SCREENINGS

Endemol International today revealed details of its latest Telenovela, which will make its international debut at the LA Screenings this month.

The Successful Mr. Pells is a co-production between Endemol Argentina and award winning telenovela production house Underground whose credits include Lalola, the hit series that has been picked up in over 40 countries.

The Successful Mr. Pells is a romantic comedy that tells the story of failed actor Gonzalo Echague who is secretly hired to live the life of Martin Pells - the most famous and influential TV anchor in the country.

The plot rapidly thickens as Gonzalo is unsuspectingly drawn into a world where nothing is quite as it seems and nobody is who they appear to be...

Worldwide distribution of both the scripted format and completed productions is being handled by Endemol International.

Martin Kweller, Managing Director for Endemol Argentina and Creative Director for Endemol Latam comments: "Telenovelas are playing a significant role in the growth of Endemol Argentina's business. Following the success we've had with shows such as Doble Vida, Doble Venganza and Don Juan and His Fair Lady we're in no doubt that Successful Mr. Pells will prove to be a big audience winner."

Caroline Torrance, Director of Scripted Programming and Distribution at Endemol International adds: "The Successful Mr. Pells belongs to a new generation of Telenovelas that is perfectly suited for the international market - both as a scripted format and as a completed production. It's original, rich with intrigue and romance and delivers laugh out loud comedy."

The Successful Mr. Pells will be represented at the LA Screenings by Endemol International's Sales Manager, Latin America, Ariel Tobi.