Global Sports division launches

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5 September 2008

ENDEMOL LAUNCHES GLOBAL SPORTS DIVISION

Endemol, a world leader in entertainment programming, today announced the appointment of Lawrence Duffy and Gregg Oldfield as Joint Managing Directors of new global division Endemol Sport.

Lawrence Duffy was previously Vice President and Head of Development at IMG Sports Media, in charge of securing production business with sports federations, brands and broadcasters. Formerly at BBC Sport, he brings seventeen years of experience developing and executing high profile events and productions.

Lawrence has set up and run operations in London, Delhi, Seoul and Hong Kong. He has worked on major events including the Olympic and Commonwealth Games, America's Cup, African Cup of Nations and Tour De France, as well as numerous other football, cricket and rugby events worldwide. His broadcast credits include Grandstand and Superstars and advertiser related work includes programming for Nissan, Bwin, Visit Britain and Red Bull.

Gregg Oldfield was formerly Vice President, Network Ventures at IMG Media where he was responsible for creating strategic partnerships, joint ventures and multi-media sports channels with leading IP and media networks across Europe and Asia. He is an industry leading marketeer with eighteen years experience of working with global brands and rights holders.
During his eight year tenure at IMG, Gregg held numerous senior positions and built three new business divisions within the Group. He has worked with sports organisations such as the F.A. Premier Football League, English Premier League Football Clubs, IRB Rugby World Cup and has created sports marketing programmes for leading brands such as Nokia, Motorola, GE, Fuitsu Siemens, O2 and China Mobile. He is currently Director at Arts Alliance Media responsible for business strategy for the "Digital Home" business in Europe.

As joint Managing Directors of Endemol Sport, Lawrence and Gregg will be responsible for building a worldwide, multimedia sports business. This will include further leveraging Endemol's global infrastructure by producing and distributing a wide range of sports content such as live events coverage as well as factual and sport entertainment programming and magazine shows.

Endemol's strategy for growth will also incorporate the development and management of sports channels across TV and digital media platforms, including joint ventures and consortium partnerships with leading networks and sports channels to creating inventive marketing communication channels and interventions for brands.

This follows the launch of new football channel Eredivisie Live in the Netherlands, a partnership between Endemol and the Dutch premier football league. The channel was launched on August 29, 2008, and is distributed nationwide across cable, telecom and internet platforms including DTH operator Canal Digital and all IPTV service providers in the Netherlands. Broadcasting seven days a week, Eredivisie Live features live matches, news, opinion and commentary as well as entertainment and magazine shows. The line up includes leading presenters, reporters, analysts and commentators such as world famous footballer and BBC presenter Gary Lineker.

Endemol Sport will be based in London. Lawrence and Gregg will take up their roles on 1st January 2009 and will report to Ynon Kreiz, Chief Executive Officer of Endemol.

Ynon Kreiz comments: "This represents a significant opportunity for Endemol. By further exploiting our global platform we are now aiming to become a leading international player in sports media. Gregg and Lawrence are at the very top of their field with a first class understanding of today's sports business at all levels and are absolutely the right people to lead this new venture."

Marco Bassetti, Chief Operating Officer of the Endemol Group adds: "This is an exciting new direction for Endemol. We've already had success in this area with the recent launch of our Dutch premier league football channel, Eredivisie Live. Endemol Sport will bring this genre into the heart of our global business and securing Lawrence and Gregg is a very strong first step."

Lawrence Duffy says: "Creating unique content across multiple platforms is what Endemol is known for and that's exactly what Endemol Sport's purpose will be. Our goal will be to innovate authoritative, credible programming in all forms of sport on a worldwide scale. This is set to be a major global enterprise and I'm delighted to be a part of it."

Gregg Oldfield adds: "Endemol has world class creative, production and distribution resources and is perfectly positioned to diversify into this field. Transposing Endemol's entertainment DNA into the sports market is an exciting and powerful proposition added with an innovative business approach will enable us to become a leading player in the sports market. "