New deals in the Netherlands

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26 September 2012

ENDEMOL SEALS NEW FORMAT DEALS IN THE NETHERLANDS AHEAD OF MIPCOM 2012

Endemol, the world’s largest independent production company, today announced new deals and successful launches in the Netherlands for international formats to be showcased at MIPCOM 2012.

A local version of US reality hit Love in the Wild, originally created and produced by Endemol USA for NBC, has been commissioned by RTL 5. The eight episode new series, produced by Endemol Netherlands, is due to launch in peak time on 22nd October and will be the first non-US production of the format. The show, which challenges single men and women looking for love to take on adrenaline-fuelled quests together in a tropical paradise, completed its second hit season on NBC this summer and the US version has so far been distributed to 90 countries internationally.

Social Media dating format Coming Soon: Love has been sold to Net 5 in a deal that will see Endemol Netherlands produce 10 prime time episodes launching on 18th October. The format sees a web based community of celebrity women embarking on a journey to find love; sharing intimate secrets about their dates and love lives 24/7 via webcams in their homes. Endemol acquired worldwide rights to Coming Soon: Love last year from Keshet Broadcasting and Ephrati Productions in Israel where it outperformed the broadcaster’s market share by 11% and increased its female audience by over 100%.

Also among Endemol’s MIPCOM highlights this year are new formats from Endemol Netherlands, Hit on a Trip and Love is in the Air, both of which recently launched to become overnight hits on Ned 3 and RTL 4 respectively.

Hit on a Trip sees famous musicians travel to different countries in a bid to adapt their biggest hits to the local sound and musical tastes, working with local artists to replicate their song’s success in another culture. The show launched on public broadcaster Ned 3 this month and outperformed the channel’s daily average by 13%.

Love is in the Air is a heart-felt reality series that reunites loved ones who have lost contact by living in far apart countries. The series made a strong debut this autumn and has continued to grow its audience on commercial channel RTL 4.

Iris Boelhouwer, Endemol’s MD of Creative Operations says: “This is a promising mix of international formats being picked up for peak time slots in the Netherlands and locally created shows making a strong debut in their home market. It’s great news as we prepare to showcase these formats at MIPCOM 2012.”

Come and visit Endemol at the Lerin’s Hall (LR5.15).