16 January 2012
Endemol, a world leader in entertainment programming, today announced that it has promoted Matt Creasey to Senior Vice President - Acquisitions and Sales, North America.
Based in Los Angeles and with over 15 years experience spanning a wide range of territories and genres, Matt had previously held the position of Executive Director Americas, Asia and Australia/New Zealand since September 2009, prior to which he was Director of Sales, Endemol International for over three years.
Along with his current responsibilities of selling all Endemol produced and third party represented finished programs into North America and managing the sales team for Latin America, Asia, Australia and New Zealand, Matt’s new role will see him expanding Endemol’s finished program portfolio in North America, identifying and securing distribution rights to single titles and libraries across genres including drama, comedy, reality, entertainment and kids.
Along with Matt’s new remit, Mark Lawrence has been appointed EWD’s Executive Director –Europe. With over 20 years experience working in the Channel Broadcasting business, specialising in content acquisitions, channel management and co productions, Mark has held positions as Head of Acquisitions at Granada Media Group, Director of Acquisitions for The Hallmark Channels and most recently Director of Global Acquisitions at NBC Universal International Channels.
Mark is based in the EWD London office and will oversee the European Sales team in addition to expanding channel opportunities for the Endemol owned and represented catalogue. Mark will also assist in assessment of third party scripted product acquired by Endemol
Both roles will report into Cathy Payne, Chief Executive of the distribution business.
Cathy Payne, Chief Executive of Endemol Worldwide Distribution stated:
“We are thrilled that Matt will be expanding his current role to incorporate Acquisitions in North America. Matt has the background and proven track record to continue the success achieved by his predecessor Philippe Maigret, now CEO of Endemol Studios and whom will continue to be involved in the scripted acquisitions. We look forward to announcing some exciting new deals in the near future.
“We are also excited to be announcing the appointment of Mark Lawrence as our Executive Director – Europe. Mark brings an enormous amount of experience and talent to the team as we look forward to a challenging year across our European territories”.