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Key People

Management Board

Sophie Turner Laing

Chief Executive Officer, Endemol Shine Group

Sophie Turner Laing took up her position as Chief Executive Officer of Endemol Shine Group in December 2014.

Sophie previously held a number of senior positions at BSkyB, leaving in May 2014 after 11 years with the company. She joined Sky in 2003 as Director of Movies and was appointed Managing Director, Content at Sky in March 2007. In this role she had overall responsibility for Sky’s portfolio of entertainment and news channels including Sky 1, Sky Arts, Sky Atlantic, Sky Living, Sky Movies and Sky News, as well as Broadcast Operations. Sophie also led Sky’s relationships with joint venture and partner channels and oversaw the international distribution of channels and programmes.

Under Sophie's leadership, Sky significantly broadened its entertainment offering and increased its investment in the UK creative industries. Sophie was instrumental in forging Sky’s ground-breaking partnership with HBO, which led to the launch of Sky Atlantic. She was also the driving force behind Sky’s commitment to increase investment in original British programming to £600m a year, achieved in 2014.

Prior to that she was at the BBC where she held a number of senior roles including Acting Director of Television. Sophie began her television career at Henson International Television where she was promoted through a number of positions, rising to become Sales Director. She worked on programmes like The Muppet Show during this time. Sophie went on to set up HIT Entertainment with Peter Orton in 1989 and later moved to Flextech, as a buyer.

She is a non-executive director of Debenhams plc., a trustee of the National Film & TV School, and the Vice President of Television for BAFTA.

Sophie has been honoured with a Royal Television Society (RTS) Fellowship for her “outstanding contribution” to British television, as well as the inaugural MIPTV Médaille d'Honneur for her contribution to television globally.

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Tim Hincks

President, Endemol Shine Group

As President of Endemol Shine Group, Tim is responsible for developing and growing the creative and strategic direction of the company.

Tim began his television career in 1990 when he divided his time between producing BBC Two's Food and Drink programme in the UK for Bazal (now Remarkable Television, part of Endemol Shine UK) and working on current affairs programmes such as Newsnight and BBC Westminster.

Tim became Creative Director of Endemol UK in 2002 and stepped up to become Chief Creative Officer in January 2005. He was appointed Endemol’s Chief Executive Officer in January 2008, also sitting on the International board and the Creative Board of Endemol Group.

Under his tenure Endemol’s UK business grew to become one of the largest independent producers in the country with a strong, diversified output that has delivered some of Endemol’s biggest international hits. 

He was Executive Chair of the Edinburgh International TV Festival from 2007-2010 and sits on its Executive Board.  

Tim was appointed President of Endemol Group in May 2012 with continued responsibility for Endemol UK’s business as its Chairman. He was appointed President of the new joint venture Endemol Shine Group in October 2014.

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Global Management Team

Martha Brass

CEO of International Operations, Endemol Shine Group

Martha Brass was appointed CEO of International Operations for the newly launched Endemol Shine Group in December 2014. In this role Martha oversees companies in France, Italy, Spain, Portugal, Australia, India, China, South-East Asia, Latin America and Israel.

Martha’s previous role was Chief Operating Officer with responsibility for Endemol Group’s operating companies across Australia, Latin America, Africa, Asia, Scandinavia, Central and Eastern Europe and the Middle East.

She first joined Endemol in January 2009 as Deputy Chief Operating Officer before being promoted to Managing Director of International Operations in March 2010, and became Chief Operating Officer in January 2013.

Prior to joining Endemol, Martha spent four years as Executive Vice President and Head of Television for 19 Entertainment, based in both London and Los Angeles. She was responsible for managing the development, production and sales of 19’s television properties, including the worldwide phenomenon, Idols, as well as the hit series So You Think You Can Dance.

Previously Martha spent six years at FremantleMedia, where she held a number of roles including Chief Operating Officer, FremantleMedia North America; Chief Operating Officer, Southern Europe and South Africa; Commercial Director, FremantleMedia Production and Commercial & Finance Director, Fremantle International Distribution. Martha has a bachelor’s degree from Cornell University and an MBA from INSEAD.

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Boudewijn Beusmans

Group Commercial Officer, Endemol Shine Group

Boudewijn Beusmans was appointed Endemol Shine Group’s Group Commercial Officer in December 2014. In this role Beusmans is responsible for includes overseeing distribution and legal affairs.

In 2011 Boudewijn became Global Head of Legal & Corporate Secretary at Endemol Group and went on to become Chief Legal and Business Affairs Officer. In this capacity he oversaw the group's legal affairs, being responsible for the group’s legal and compliance matters.

Boudewijn worked as a lawyer with a large Dutch firm prior to joining Endemol in 2005, where he was appointed Corporate Secretary four years later and became responsible for all corporate legal matters.

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Edwin van Es

Chief Financial Officer, Endemol Shine Group

Edwin van Es was appointed Chief Financial Officer of the newly launched Endemol Shine Group in December 2014.  Van Es is responsible for all the Group’s finance activities including controlling, accounting, tax and treasury as well as IT and internal controls.  

He held the same position at Endemol, where he joined in 2004 as a Business Controller and was promoted to Head of Group Controlling in 2007 before being appointed Group Finance Director in July 2011. Prior to joining Endemol, he spent 6 years in various finance functions at steel company Corus / Hoogovens.

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Charlie Gardner

Co- Director of Marketing and Communications, Endemol Shine Group

Charlie Gardner was appointed Co- Director of Marketing and Communications for Endemol Shine Group in December 2014 and oversees both areas for the newly launched company.

Charlie joined Endemol’s UK operation in 1999 as Head of Corporate and Public Relations and was promoted to Director of Communications in 2004. In 2006 he was given the additional role of Group Press Officer for Endemol Group, with a further remit for media communications internationally, before being appointed Global Head of Public Relations in February 2009.

Prior to joining Endemol he was part of the Corporate PR team behind the launch campaign for Channel 5 in the UK, joining in 1996 as Corporate Affairs Executive.  He was previously an account executive at international public affairs agency IGA with a wide range of blue chip clients.

As Co-Director of Marketing and Communications for Endemol Shine Group, Charlie has responsibility for the company’s worldwide media communications and marketing as well as continuing to oversee media relations for Endemol Shine UK.

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Patrick Keegan

Co- Director of Marketing and Communications, Endemol Shine Group

Patrick Keegan was appointed Co- Director of Marketing and Communications for Endemol Shine Group in December 2014 and oversees both areas for the newly launched company.
Patrick joined Shine as the group’s first Communications Director in September 2010 having represented the company for several years whilst at Freud Communications.
Patrick joined Freuds in the early 1990s working as unit publicist on the Big Breakfast. From this high profile role, he went on to represent some of that decade’s most high profile programmes including Who Wants To Be A Millionaire, Don’t Forget Your Toothbrush and TFI Friday and presenters such as Chris Evans and Ant and Dec, joining the company board in 1999.
In the noughties he spearheaded the agency’s Entertainment-led accounts representing broadcasters (BSkyB), independent producers (Shine Group, Gallowgate, Baby Cow), social media platforms (bebo), a diverse selection of talent (Basil Brush, Steve Coogan, Bear Grylls, Trinny and Susannah), and industry body BAFTA for both their Television and Film Award ceremonies, (the latter of which he oversaw media for across thirteen years). In addition, he led agency campaigns for public bodies including Visit London and worked on the successful bid for the London 2012 Olympics. Over the last ten years, Patrick has also became established as a regular contributor and guest presenter on radio, with review and media commentary slots for BBC London and LBC and helped develop and deliver branded content for clients including Walkers and Diageo, whose worldwide Arthurs Day broadcast he Executive Produced for two years.
Patrick sits on the BAFTA Television Committee.

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